People are going online to look for homes and to find realtors, and the trend is becoming more popular. Recent surveys have shown that more than 80% of home buyers view the websites relating to real estate’s like the most important source of information. Home buyers also do their searches online when looking for a house according to the survey A lot of opportunities been created by the online platform and the realtors should take advantage of it. Real estate dealers also have been presented with an opportunity to improve their marketing.
Business people in real estate can take several steps to optimize their real estate websites. One of them is to have target local keywords. According to various surveys, a majority of home shoppers begin their search by keying in a local key word. Some of the terms that can be used to optimize the website are; homes for sale, real estate, real estate agent, and realtor. The words should be made to appear throughout the site. Content that is useful to the potential home buyers should be developed from the local keywords.
The other aspect in optimizing the website is writing blog posts on homes that the business wants to sell. There are those properties that are a priority even though a real estate agent has a hundred listings at a time. Traffic can be attracted by writing bogs about those particular properties. The blog should target a particular property’s address that buyers will be looking for in the search engine. Meta description, title tag, alt tag on photos, file name on photos and the content are some of the keywords to be utilized. In addition to a standardized description about two hundred words should be developed to describe features of the home in the content section.
In developing the real estate websites the use of photos and videos is another aspect that needs consideration. The reason for this is that they are important on all sites and more so to real estate sites. Potential home buyers like it when they can have a video tour of their prospective new homes. It is vital to capture the property testimonials in addition to videos. Adding a video to a page increases the traffic of inbound link by three times according to research.
The design of the website to work on mobile devices is the fourth aspect. According to statistics, home buyers are increasingly searching for real estate on their mobile devices. Studies have shown that more than 80% of home shoppers use their mobile gadgets in their home buying process. Experts advice that the web design for the real estate business should have a responsive design to mobile devices.