Jason Hornung: The Importance of Facebook Advertising to Your Business
Facebook ads make a valuable step for brands because of the extra exposure, targeting options, and reach it provides to companies advertising on the platform. A business owner who tried Facebook ads, failed, and blaming the platform does not actually understand his target audience because of placing ads in the news feed of the wrong audience. When choosing Facebook advertising, it is important to be able to differentiate the performance of paid advertising and organic activities.
How are organic and paid ads calculated? Organic and paid likes are divided in the Facebook Insights data export and Insights tool, where the number of people who liked your fun page are broken out by location. The sum of the three sources (ads, mobile ads, and sponsored stories) represents the total number of paid likes for your Facebook Page. When it comes to Facebook advertising, it is difficult to report audience growth which is driven organically. Businesses seek social media marketers who are knowledgeable about organic and paid to advertise, and are experts in determining paid likes from successful community management tactics. Now, you can identify successful techniques through organic growth trends when it comes to building your audience. Through Facebook and other social media platforms, new or starting businesses can establish their name without too much cost, rendering their fair share to the marketing world. Consumers today know what they want and they are smarter as compared in the past. As a business owner, you can use this opportunity to let your target audience know that your brand exist to provide them another option. Consumers today love to try new products and services because they are more adventurous and they are willing to shift from one brand to another if they find it more effective and affordable at the same time.
A Facebook advertising ad can easily go viral, having the right elements of effective marketing. There are many advertising agencies and individuals offering their services in Facebook marketing today, so it is up to you to choose the right one for you by considering their reputation, credentials, expertise, and experience. Social media has made a great impact in digital marketing, and many ordinary people are now hired as influencers, given the opportunity to market different products and services. We can help you achieve your business’ maximum potential through Facebook advertising by viewing our homepage or website now. Contact Jason Hornung and start reaping the fruits of Facebook advertising’s success!